National Feature

TIME Magazine

Two Scoops of Ube

TIME Magazine feature on Sweet Republic ice cream

Vanilla is still by far the most popular ice cream flavor in America. That's a testament not only to its use in sundaes and on pies but also to its ability to compete with the 32 bazillion other flavors that are vying for our attention.

Partly as a response to the trendiness of artisanal foods, ice cream has been moving into more adventurous territory. Weird flavors — or at least the idea of them — have become so mainstream that customers expect a good ice cream shop to offer something unusual even if no one ever orders it.

At Sweet Republic in Scottsdale, Arizona, the summer lineup includes chocolate orange Sichuan peppercorn, honey blue cheese and sweet corn, which contains whole kernels of locally grown corn. “They either love it or tell us that it was a fun flavor — and then get their usual favorite,” says co-owner Helen Yung. “But they'll still tell their friends about it.”

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